JPRIPORTI@GMAIL.COM
CURRENTLY: WASHINGTON, D.C.
KIDS FOOT LOCKER
Kids Foot Locker has been acting like grown ups about kids shoes.
There isn’t even a difference between their normal and kid stores, besides sizes.
It’s time they start acting their age, because adulting can wait.
Introducing, The Bestest Shoe Store.
NEW BRAND IDENTITY
ART DIRECTION POV / Things needed to feel light, bright and freeforming to reflect a place that is so kids to express self discovery and play. A mix of crayon box colors, hand done fonts & product shots, reflect childhood wonder, creativity and awe.
REVAMPED STORE
Taking the storefront from
CHILD LED SHOPPING IN-STORE TABLET & ONLINE
INTERACTIVE SHOE BOX WRAPPERS
OUT OF HOME
KIDS FOOT LOCKER SUPPORTS RUNNING IN MALLS - WHEN YOU RUN TO THEIR STORE
PARENT TARGETED SOCIAL
ART DIRECTOR: JESS RIPORTI
COPYWRITER: DEBASHISH DUMBRE
STRATEGIST: SARAH GRAY