JPRIPORTI@GMAIL.COM
CURRENTLY: WASHINGTON, D.C.
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KRAFT MAC & CHEESE
Young people are facing more societal uncertainty than any other generation.
When they need comfort, they turn to their favorite TV shows,
and they choose to rewatch these shows over new ones because there’s comfort in predictability.
If young people are craving predictability Kraft Mac n’ Cheese being the same every time is Comfort On Demand.
2024 D&AD Brief
CASE STUDY VIDEO
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