JESS RIPORTIART DIRECTOR
JPRIPORTI@GMAIL.COM
CURRENTLY: WASHINGTON, D.C.
KRAFT MAC & CHEESE
Young people are facing more societal uncertainty than any other generation.
When they need comfort, they turn to their favorite TV shows,
and they choose to rewatch these shows over new ones because there’s comfort in predictability.
If young people are craving predictability Kraft Mac n’ Cheese being the same every time is Comfort On Demand.
2024 D&AD Brief
CASE STUDY VIDEO
POP-UP STORE FRONT
ROKU CITY
WEBSITE
VHS LIMITED EDITION BOXES
ART DIRECTOR: JESS RIPORTI
COPYWRITER: PARIS CIPOLLONE
EXPERIENCE DESIGNER: HANNAH BOYD
STRATEGIST: SARAH NEWMAN
STRATEGIST: NICK MARTINEZ