JPRIPORTI@GMAIL.COM
CURRENTLY: WASHINGTON, D.C.
SOULCYCLE
SoulCycle’s average rider age is increasing.
We were tasked with driving young riders to SoulCycle with no mass media backing.
With sober raving on the rise, a SoulCycle class is a 45-minute rave.
Introducing S.O.U.L.Cycle where you can party all ride to find clarity, community & connection.
Live Client
CYCLETS
Inspired by rave kandi that has impacted pop-culture and shown up in cheer and Taylor Swift fandoms.
RAVE RIDES IN CITY CLUBS
MIDNIGHT RAVE RIDES IN STUDIO
RAVE POP-UP RIDES & INTERACTIVE MURAL
COLLAB MOCKTAIL
ART DIRECTOR: JESS RIPORTI
COPYWRITER: PARIS CIPOLLONE
BRAND MANAGER: GREY WALTERS
EXPERIENCE DESIGNER: MICHELLE CHIU
STRATEGIST: SARAH NEWMAN
STRATEGIST: NICK MARTINEZ