SOULCYCLE

SoulCycle’s average rider age is increasing.
We were tasked with driving young riders to SoulCycle with no mass media backing.
With sober raving on the rise, a SoulCycle class is a 45-minute rave.
Introducing S.O.U.L.Cycle where you can party all ride to find clarity, community & connection.

Live Client




CYCLETS
Inspired by rave kandi that has impacted pop-culture and shown up in cheer and Taylor Swift fandoms.



                                                         

RAVE RIDES IN CITY CLUBS





MIDNIGHT RAVE RIDES IN STUDIO




RAVE POP-UP RIDES & INTERACTIVE MURAL




COLLAB MOCKTAIL






ART DIRECTOR: JESS RIPORTI
COPYWRITER: PARIS CIPOLLONE
BRAND MANAGER: GREY WALTERS
EXPERIENCE DESIGNER: MICHELLE CHIU

STRATEGIST: SARAH NEWMAN
STRATEGIST: NICK MARTINEZ

POWERED BY COLD BREW