JPRIPORTI@GMAIL.COM
CURRENTLY: WASHINGTON, D.C.
WARBY PARKER
When you wear Warby Parker frames, they become a part of your face.
So much so that without them - you’re unrecognizable.
Warby Parker frames make you, you.
ART DIRECTOR: JESS RIPORTI
COPYWRITER: CAMERON NORMAN
KIDS FOOT LOCKER
Kids Foot Locker has been acting like grown ups about kids shoes.
There isn’t even a difference between their normal and kid stores, besides sizes.
It’s time they start acting their age, because adulting can wait.
Introducing, The Bestest Shoe Store.
NEW BRAND IDENTITY
ART DIRECTION POV / Things needed to feel light, bright and freeforming to reflect a place that is so kids to express self discovery and play. A mix of crayon box colors, hand done fonts & product shots, reflect childhood wonder, creativity and awe.
REVAMPED STORE
Taking the storefront from
CHILD LED SHOPPING IN-STORE TABLET & ONLINE
INTERACTIVE SHOE BOX WRAPPERS
OUT OF HOME
KIDS FOOT LOCKER SUPPORTS RUNNING IN MALLS - WHEN YOU RUN TO THEIR STORE
PARENT TARGETED SOCIAL
ART DIRECTOR: JESS RIPORTI
COPYWRITER: DEBASHISH DUMBRE
STRATEGIST: SARAH GRAY
JÄGERMEISTER
Jägermeister is made of 56 botanicals, many of which are known to have medicinal properties.
It serves as a remedy. It is The Sip That Soothes.
IN-BAR ACTIVATION
ART DIRECTOR: JESS RIPORTI
COPYWRITER: LUKE STROTHER
KRAFT MAC & CHEESE
Young people are facing more societal uncertainty than any other generation.
When they need comfort, they turn to their favorite TV shows,
and they choose to rewatch these shows over new ones because there’s comfort in predictability.
If young people are craving predictability Kraft Mac n’ Cheese being the same every time is Comfort On Demand.
2024 D&AD Brief
CASE STUDY VIDEO
POP-UP STORE FRONT
ROKU CITY
WEBSITE
VHS LIMITED EDITION BOXES
ART DIRECTOR: JESS RIPORTI
COPYWRITER: PARIS CIPOLLONE
EXPERIENCE DESIGNER: HANNAH BOYD
STRATEGIST: SARAH NEWMAN
STRATEGIST: NICK MARTINEZ
GROLSCH
The Dutch value honesty and directness — at times, to a bordering-on-inappropriate degree.
A beer this Dutch would probably feel the same - Unapologetically Dutch.
Shortlist, Communication Arts, Advertising Annual
AMERICAN GREETINGS COLLABORATION
SOCIAL #UNAPOLOGETICALLYDUTCH
ART DIRECTOR: JESS RIPORTI
COPYWRITER: EMERY SCHINDLER
SOULCYCLE
SoulCycle’s average rider age is increasing.
We were tasked with driving young riders to SoulCycle with no mass media backing.
With sober raving on the rise, a SoulCycle class is a 45-minute rave.
Introducing S.O.U.L.Cycle where you can party all ride to find clarity, community & connection.
Live Client
CYCLETS
Inspired by rave kandi that has impacted pop-culture and shown up in cheer and Taylor Swift fandoms.
RAVE RIDES IN CITY CLUBS
MIDNIGHT RAVE RIDES IN STUDIO
RAVE POP-UP RIDES & INTERACTIVE MURAL
COLLAB MOCKTAIL
ART DIRECTOR: JESS RIPORTI
COPYWRITER: PARIS CIPOLLONE
BRAND MANAGER: GREY WALTERS
EXPERIENCE DESIGNER: MICHELLE CHIU
STRATEGIST: SARAH NEWMAN
STRATEGIST: NICK MARTINEZ
SPIRIT AIRLINES
A no-frills airline isn’t worried about the luxuries. They’re worried about getting you from point a to point b. Introducing the budget airline’s new brand guidelines, That’s the Spirit!
COPYWRITER: SELMA KETTWICH
HÄAGEN-DAZS
“Häagen-Dazs” is a made up word to sound Danish.
Americans don’t just crave ice cream, they crave European lifestyle.
But no worries, all cravings will be fulfilled, because Häagen-Dazs is Authentic Enough.
#VANILLAWHITELIES
IN-PERSON: BRYANT PARK
ART DIRECTOR: JESS RIPORTI
COPYWRITER: JACK DEMARE
HAWAIIAN TROPIC
The Pheromone Collection was born to help younger generations find their S.P.F. (Sunscreen Partner Forever)
Because rubbing sunscreen on someone’s back is a relationship milestone.
When you find that person, you have found your S.P.F.
LAUNCH OUT OF HOME
HINGE COLLABORATION
Match on Hinge using one of Hawaiian Tropic’s S.P.F. centric prompts and receive a PR package to make all of your beach dates perfect!
MALIBU COLLABORATION
EXCLUSIVE SUNSCREEN OF LOVE ISLAND
ART DIRECTOR: JESS RIPORTI
COPYWRITER: JACK FRANCO
STRATEGIST: BELLA PIASENTIN
SOUTHWEST AIRLINES
2,000 victims are human trafficked through commercial airports daily.
Southwest has a history of advocating for intervention tactics and detection.
In the busiest airport, Southwest will launch an installation based campaign,
Lost Loves, that directs attention to the human trafficking crisis.
MUSE Awards, Silver
Creative Conscience, Silver
Graphis New Talent Awards, Honorable Mention
INSTALLATION
CASE STUDY
OUT-OF-HOME
INTERACTIVE BILLBOARD
SPONSORSHIP
ART DIRECTOR: JESS RIPORTI
COPYWRITER: PARIS CIPOLLONE